E-tailers are currently growing at twice the rate of the web sales of multi-channel retailers, and same store comps for many are struggling to stay positive. In addition, manufacturers are increasing their commitment to selling directly. Physical stores however have significant competitive advantages including shopper intimacy, immediately available inventory, and, in theory, product expertise provided by sales associates. The challenge for most multi-channel retailers is to deliver on these potential advantages.
The OMNI Sidekick Product Discovery Platform™ is designed to optimize the shopping process of researching, selecting, and purchasing the “right” products based on personal preferences. Sidekick enables our retailer customers to deliver a cohesive product discovery experience to their shoppers at every touch point, including online, mobile, through the call center, and, most importantly, within stores (where typically >93% of purchases are transacted) through sales associates or self-service kiosk.