Omni Retail Group’s Sidekick platform is the first and only enterprise-proven cloud-based solution for retailers and manufacturers that helps shoppers choose and purchase the perfect product based on their individual preferences. Sidekick is powered by the world’s largest continuously curated product database that includes use-based filtering attributes. Sidekick creates a cohesive shopper product discovery experience at every customer touch point, e.g., online, on every mobile device, in-store through sales associates, or by phone with call center staff. Sidekick comes in three versions.
Three Versions, One Customer Experience
Sidekick Mobile™
Guides shoppers to discover and buy the perfect products across every category and every SKU in your assortment using their smartphones and tablets. Preferred by 95% of smartphone shoppers. Proven to increase sales conversion and average order value, while reducing product returns. Integrates into buy flow at the “add to cart” button.
Sidekick Web™
Complements faceted search and navigation by guiding website shoppers to discover and buy the perfect products across every category and every SKU in your assortment using desktops, laptops, and tablets. Preferred by 75% of web shoppers. Proven to increase sales conversion and average order value, while reducing product returns. Integrates into buy flow at the “add to cart” button.
Sidekick Pro™
Makes retail sales associates product experts in every category, leveraging company-provided mobile devices or BYOD. Includes lead generation features that capture every customer conversation as well as other capabilities that increase sales conversion, customer satisfaction, and employee productivity.
Sidekick Benefits
Extensive Usability Tests Confirm
- 75% of web- and 95% of smartphone shoppers prefer the proprietary Sidekick product discovery experience compared to site search, faceted search, and category navigation
- 95% of shoppers who prefer Sidekick also say they are more likely to purchase
Product Filtering Questions Everyone Can Answer
The Sidekick product discovery experience leverages Natural Language filters to help shoppers narrow your assortment to the SKUs that best match their individual preferences. No use of intimidating “feeds and speeds” technical jargon or marketing gobbled-gook. Our proprietary logic trees focus on how shoppers actually intend to use a product.
Air Conditioner Example“How big is your room?” NOT, “How many BTUs do you need?”
Router Example“Which activities will you be doing (e.g., watching movies, wireless printing, email, downloading photos, etc.)?” NOT, “Do you need a dual band router?”
Outdoor Jacket Example“How will you be using your jacket (skiing, snowboarding, hiking, casual wear, etc.)?” NOT, “Do you want an outer shell?”
Millions of SKUs, 1000s of Categories, Continuously Curated
Sidekick is powered by the world’s largest proprietary continuously curated product database. It incorporates Natural Language usage-based filtering terms and comprehensive product attributes in pristine normalized data formats. Our catalogue includes over 7 million SKUs, and is growing daily.
Here’s How Easy It Is To Configure Your Assortment Into Sidekick
Battle-Tested Platform; Used By World’s Most Demanding Brands
Walmart, Home Depot, Staples, Costco, Intuit, Bissell, GE, and hundreds of other leading retailers and manufacturers are served daily through the Sidekick platform. All the so-called ‘ITYs’ are already handled: scalability, reliability, availability, burst-ability, security, etc.
Sidekick is an enterprise-class solution built on the most robust cloud stacks, content delivery networks (CDNs), and development and reporting technologies. All are backed by SLAs that meet the exacting standards of our most demanding customers. Don’t entrust your enterprise to a vendor that can’t match these standards.
Super Fast Configuration For Every Product Category
Leveraging the Sidekick use-based question library, comprehensive proprietary product database, and responsively designed and developed experiences (optimized for web, tablet, and smartphone devices, using any currently popular operating system & browser combination) provides a fast start to every new customer.
Moreover, Sidekick is complementary to your infrastructure. No existing technology investments need to be replaced or removed to implement Sidekick.
In addition, we have already integrated with the most commonly deployed ecommerce platforms e.g., Websphere, ATG Web Commerce, Demandware, Magento, eBay Commerce (GSI), Monsoon, Venda, etc. We’ve also integrated with Mobile POS providers, CRM solutions, WCMS applications, enterprise MDM and security frameworks, and many of the other ‘usual suspects’ required to deliver a full-featured multichannel commerce context.
Simple 4-Step Implementation
Go To Market In Weeks, Not Months
An initial deployment of Sidekick Web, Mobile, and Pro takes less than 6 weeks and requires less than 16 total hours of customer effort. This remains the same for a single product category (e.g., “Routers”) as for concurrent deployment of multiple categories (“Consumer Electronics” with multiple subcategories, e.g., Networking, Computers, Printers, Shredders, Copiers, etc.)
Subsequent Sidekick product category deployments can be added in less than 4 weeks with fewer than 8 hours of customer effort.
Greater Than 10:1 Gross Margin Return On Investment
Retailers enjoy gross margin returns on investment of greater than ten-to-one in year-1 of a Sidekick implementation. In addition, significant reductions in product returns-the result of shoppers making confident and informed purchase decisions-will add to the equation. Finally, improved Net Promoter Scores (NPS) are likely to increase customer loyalty, leading to greater share of wallet from current and future shoppers.
Manufacturers help prospective customers who are researching products on corporate websites gain greater confidence about choosing the ‘right’ product for their needs by deploying Sidekick across key product lines. This may increase their likelihood of buying from you directly. But enabling shoppers to discover and choose the most relevant product on your corporate website will, almost certainly, increase their commitment to look for and buy your product when they visit your retailer channel…reducing the chance that they will be distracted by products from competing brands.
Preferred By Shoppers
Extensive Usability Tests Confirm
- 75% of web- and 95% of smartphone shoppers prefer the proprietary Sidekick product discovery experience compared to site search, faceted search, and category navigation
- 95% of shoppers who prefer Sidekick also say they are more likely to purchase
Product Filtering Examples
Product Filtering Questions Everyone Can Answer
The Sidekick product discovery experience leverages Natural Language filters to help shoppers narrow your assortment to the SKUs that best match their individual preferences. No use of intimidating “feeds and speeds” technical jargon or marketing gobbled-gook. Our proprietary logic trees focus on how shoppers actually intend to use a product.
Air Conditioner Example“How big is your room?” NOT, “How many BTUs do you need?”
Router Example“Which activities will you be doing (e.g., watching movies, wireless printing, email, downloading photos, etc.)?” NOT, “Do you need a dual band router?”
Outdoor Jacket Example“How will you be using your jacket (skiing, snowboarding, hiking, casual wear, etc.)?” NOT, “Do you want an outer shell?”
Millions of SKUs
Millions of SKUs, 1000s of Categories, Continuously Curated
Sidekick is powered by the world’s largest proprietary continuously curated product database. It incorporates Natural Language usage-based filtering terms and comprehensive product attributes in pristine normalized data formats. Our catalogue includes over 7 million SKUs, and is growing daily.
Here’s How Easy It Is To Configure Your Assortment Into Sidekick
Battle Tested Platform
Battle-Tested Platform; Used By World’s Most Demanding Brands
Walmart, Home Depot, Staples, Costco, Intuit, Bissell, GE, and hundreds of other leading retailers and manufacturers are served daily through the Sidekick platform. All the so-called ‘ITYs’ are already handled: scalability, reliability, availability, burst-ability, security, etc.
Sidekick is an enterprise-class solution built on the most robust cloud stacks, content delivery networks (CDNs), and development and reporting technologies. All are backed by SLAs that meet the exacting standards of our most demanding customers. Don’t entrust your enterprise to a vendor that can’t match these standards.
Easy to Implement
Super Fast Configuration For Every Product Category
Leveraging the Sidekick use-based question library, comprehensive proprietary product database, and responsively designed and developed experiences (optimized for web, tablet, and smartphone devices, using any currently popular operating system & browser combination) provides a fast start to every new customer.
Moreover, Sidekick is complementary to your infrastructure. No existing technology investments need to be replaced or removed to implement Sidekick.
In addition, we have already integrated with the most commonly deployed ecommerce platforms e.g., Websphere, ATG Web Commerce, Demandware, Magento, eBay Commerce (GSI), Monsoon, Venda, etc. We’ve also integrated with Mobile POS providers, CRM solutions, WCMS applications, enterprise MDM and security frameworks, and many of the other ‘usual suspects’ required to deliver a full-featured multichannel commerce context.
Simple 4-Step Implementation
Rapid Deployment
Go To Market In Weeks, Not Months
An initial deployment of Sidekick Web, Mobile, and Pro takes less than 6 weeks and requires less than 16 total hours of customer effort. This remains the same for a single product category (e.g., “Routers”) as for concurrent deployment of multiple categories (“Consumer Electronics” with multiple subcategories, e.g., Networking, Computers, Printers, Shredders, Copiers, etc.)
Subsequent Sidekick product category deployments can be added in less than 4 weeks with fewer than 8 hours of customer effort.
Predictable ROI
Greater Than 10:1 Gross Margin Return On Investment
Retailers enjoy gross margin returns on investment of greater than ten-to-one in year-1 of a Sidekick implementation. In addition, significant reductions in product returns-the result of shoppers making confident and informed purchase decisions-will add to the equation. Finally, improved Net Promoter Scores (NPS) are likely to increase customer loyalty, leading to greater share of wallet from current and future shoppers.
Manufacturers help prospective customers who are researching products on corporate websites gain greater confidence about choosing the ‘right’ product for their needs by deploying Sidekick across key product lines. This may increase their likelihood of buying from you directly. But enabling shoppers to discover and choose the most relevant product on your corporate website will, almost certainly, increase their commitment to look for and buy your product when they visit your retailer channel…reducing the chance that they will be distracted by products from competing brands.
