Co-founders Jennifer Hurshell and Joe Barrett founded OMNI Retail Group to solve the problem of helping shoppers to discover, become educated, and make confident purchase decisions when choosing the most relevant products from retailers and manufacturers based on their individual preferences.

At a time when online “search” is the prevailing pre-commerce research paradigm, and yet only 20 – 25% of shoppers are helped by search, Hurshell and Barrett are investing in disruptive technologies to deliver an improved shopping experience at every shopper touch point.

The Sidekick Product Discovery Platform is the first omnichannel solution enabling retailers and manufacturers to serve shoppers with an intuitive, engaging and consistent product discovery experience across millions of SKUS and thousands of product categories – on the sales floor within stores, through the call center, online, and on mobile devices.

Seasoned entrepreneurs and former Fortune 500 executives, Hurshell and Barrett gained significant insights managing eMerchandising provider Vendaria Media, Inc. for several years.  Seeing on opportunity to deliver a strategic and highly scalable solution to solve the shopper product discovery problem, they founded OMNI Retail Group, acquired Vendaria, folded Vendaria into OMNI, and launched Sidekick.